Sonu Nigam said, “If they weren’t working (sob stories), it would not be happening so often on reality shows. In the deepest corner of my heart, I feel sob stories are working. It is a marketing thing, and people are not fools."
Anupam Kher along with his Anupam Kher Foundation and director Vivek Ranjan Agnihotri and actor, philanthropist Pallavi Joshi along with their I Am Buddha Foundation joined hands with Global Kashmiri Pandit Diaspora (GKPD) to bring this concert live.
The show recently made many headlines when Kishore Kumar’s son Amit Kumar made a recent visit to the show and criticised it later publicly, claiming that he was paid to praise the contestants.
Sonu Nigam will share undisclosed details, anecdotes and insights into his "tedious, scandalous, emotional and spiritual life" in his memoir which will be published later this year.