Taylor Swift’s ‘Evermore’ back to No.1, Vinyl and promotions help

After Swift and Rodrigo, J Cole, Morgan Wallen, MoneyBagg Yo, Dua Lipa, Juice WRLD, DMX, Luke Combs, and Justin Bieber rounded out the top ten albums.

Taylor Swift’s ‘Evermore’ back to No.1, Vinyl and promotions help
Taylor Swift's Evermore is back at No.1 after six months of its release.

New York: Taylor Swift‘s almost six-month-old album Evermore has returned to the top of the album chart. It would have surprised anybody who wasn’t following Swifties’ jubilant tweets. So much discussion about the vinyl copies they’d bought in December finally arriving on their doorsteps.

Swift’s album sales are counted based on when they’re sent, not when they’re requested. Thus over a half-worth year’s of Folklore LP orders piled up at once. But it wasn’t simply vinyl that contributed to the collection’s success. Also Swift scheduled various promotions to coincide with the album’s late release, including the first-ever shipment of autographed Evermore CDs to independent record stores (as she did with the Folklore) and the release of a reduced digital download version featuring a new remix.

In its 25th week of release, Evermore reclaimed the top spot on the Rolling Stone album chart with 239,200 album-equivalent units. This was mostly owing to a startling 157,400 full-album sales in a record week for a modern-era LP release, the bulk of which were vinyl copies.

Swift’s Evermore shook the charts..

The biggest launch of the week was DMX’s posthumous album Exodus, which debuted at No. 8 with 29,800 album units, 14,400 of which were full-album sales. For the week, 17.6 million people listened to the late rapper’s farewell song.

Firstly, Olivia Rodrigo performed some exceptionally strong holdover numbers that would have made for a nice headline if Swift’s Evermore hadn’t gotten to the top of the news cycle. Secondly Sour sold 185,500 album-equivalent units in its second week, a figure that practically any other artist would kill to have as a first-week figure currently.

Apart from DMX’s bow, there were no other outstanding bows to mention. You Hear Georgia by Blackberry Smoke debuted at No. 58, The Chaos Chapter: Freeze by Tomorrow X Together debuted at No. 97, and country artist Chase Rice’s The Album debuted at No. 159.

After Swift and Rodrigo, J. Cole, Morgan Wallen, MoneyBagg Yo, Dua Lipa, Juice WRLD, DMX, Luke Combs, and Justin Bieber rounded out the top ten albums.

On the songs chart, the focus was primarily on Rodrigo, whose song Good for U remained at No. 1 for a second week with 44.9 million streams.

Swift’s Evermore Vinyl, deluxe edition or signed copy can be bought here.

Also read: Taylor Swift joins campaign to urge US senators to pass Equality Act