Kardashian-Jenner say Goodbye to ‘Keeping Up’ era on E!

The Kardashian clan had firmly moved to the A-list by the midway point of the show's run, sitting the first row at fashion events.

Kardashian-Jenner say Goodbye to ‘Keeping Up’ era on E!
Keeping Up With The Kardashians say goodbye as the series ends on E!

New York: The first season of Keeping Up With the Kardashians aired in 2007. Back then the show’s production team didn’t have the funds to offer hair and makeup. It’s been 20 seasons and nine spinoffs that totalled 18 seasons and 440 episodes. Now, it’s safe to assume the Kardashian-Jenners have no qualms about requesting glam — and anything else they want — in their contracts.

The world’s most famous family is leaving E! on June 10 and moving to Hulu. After 15 years of a blockbuster reality programme that altered pop culture and redefined fame. Kris Jenner and her children Kim, Kourtney, Khloé, Kendall, and Kylie have signed a multi-year agreement with the streaming service, with new programming set to debut in late 2021.

Kardashian clan started after OJ Simpson trial

The OJ Simpson trial, a sex video, and a Wheaties box characterised the family when the episode premiered in 2007. Kim Kardashian met Farjam while she was helping Paris Hilton arrange her closets, who was then a producer on E!s The Simple Life. Today, she and her billionaire sister Kylie Jenner run their own billion-dollar empires, due to cosmetics, perfume, skincare, and apparel lines — all of which were made possible by the platform offered by Keeping Up With the Kardashians.

Jenner, according to those closest to her, had a good feel for commercial potential and always had her eye on the prize.

“I think Kris Jenner always had a plan,” Farjam adds, recalling meeting the family for the first time at a small Calabasas restaurant near to the apparel stores they owned, Dash and Smooch. Farjam was assigned the series on behalf of Bunim/Murray Productions when E! greenlit Keeping Up With the Kardashians, kicking off her almost 15-year relationship with the family.

The Kardashian clan had firmly moved to the A-list by the midway point of the show’s run, sitting the first row at fashion events, rubbing shoulders with Hollywood’s who’s-who, and being featured on the cover of Vogue. Kimojis and tailored applications were also essential in their development as fledgling businesswomen. The “famous for nothing” family was no longer only reality stars.

While the programme allowed the Kardashian-Jenners to reach apparently unattainable goals, the family eventually outgrew the show. Kris, Kim, Kourtney, Khloé, Kendall, and Kylie, after all, make millions from a single Instagram post.

With Keeping Up leaving its airwaves, E! — which has been largely defined by the Kardashian clan — is entering a new era of programming.


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